As the dance music industry grows and grows, Katie digs deep into the lives of DJs, producers, managers, tour managers, publicists, club owners, label managers, promoters... (basically all of the people who get asked for guestlist) to find out how they started out, challenges they’ve come across, achievements, opinions, goals and, of course, all of the exciting stories that they’ve made along the way... And there's definitely some good ones out there.
Is going to events an essential part of your role in the music industry? How do you balance your professional and social life when a lot of our jobs consist of going to clubs and festivals? As a PR, how much time do you need to spend with your artists?
Emma Chambers is the Founder of Acrylic Artists, a global PR company based in the UK that specialises in the promotion of electronic music for artists, labels, clubs and events via online and print media. She worked in the city of London as an Executive and Personal Assistant for private clients and companies, for 8 years before changing her career path after travelling abroad and becoming integrated within the music world, following a passion for underground dance music since her early 20’s.
Formerly known as So Dark Its Light in the early days, she re-branded the company 4 years ago to Acrylic Artists, and she has been working in music PR now for 8 years. The agency has seen a steady growth in its client list, always sourced by word of mouth through client recommendations and today has worked with names including EXHALE, Anfisa Letyago, Farrago, Fatboy Slim, Eats Everything, Dubfire, Loveland Festival, Pan-Pot, Anja Schneider, wAFF and a whole lot more.
In this podcast we talk all about the importance of being at events to stay relevant, the most difficult part of PR, pitching to media outlets, having a story to tell as an artist, networking, Emma's love affair with country and gherkins. Yep, a random one but a fun one! (we could have chatted for hours but Emma's postman kept knocking on her door).
